NEO FRENCH LOVER

Rochas launches the new men's perfume L'Homme Rochas in January 2020, described as a romantic and sensual  scent for "a neo French lover". The concept and campaign of the new edition revolve around the city of Paris, inspired by the history of this house.

L'Homme Rochas belongs to the olfactory Amber-Fougère family that combines fresh citrus notes with warm aromatic tones. It offers accords of bitter orange, pineapple, cardamom and oriental spices, notes of basil, geranium and juniper berries, complemented by a base of moss and tonka.

The campaign is set in Paris and features French models Julien Remond and Noemie Schmidt. Schmidt is also the face of the feminine scent of Mademoiselle Rochas.

The bottle of L'Homme Rochas comes in a dark blue hue accented with sleek stripes